A marketing research on demographics of home movie watchers in Metro Manila for Astroplus

The goal of this descriptive research is to know the consumer behavior and the preferences of the target market when it comes to Blu-ray and other physical video disc formats. Specifically, this study aims to identify the format that the consumers usually use at home, product attributes of physical...

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Bibliographic Details
Main Author: David, Christian Manuel T.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18038
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Institution: De La Salle University
Language: English