A service marketing plan for Recreational Outdoor Exchange

• Main Authors: Mo, Mo, Ong, Christopher Richard Emmanuel C., Roleda, Rodney Ross L., Yao, Jert Stepehen P.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18076
• Institution: De La Salle University

Recreational Outdoor Exchange or R.O.X. is Southeast Asia's biggest outdoor store. R.O.X. is located at Bonifacio High Street, at Bonifacio Global City in Taguig, its only store in the National Capital Region (NCR) of the Philippines their two other branches are at Ayala Center in Cebu and at Marquee Mall in Pampanga. The R.O.X. store in NCR may be far from major residential areas but it is situated at a place where most of the upper socio economic class A and B often visit. Products sold by R.O.X. are established foreign brands. The products are durable and dependable in terms of quality and reliability. A wide variety of products are offered to customers varying from apparel to equipments, footwear to accessories and many more. In the attempt of R.O.X. to become the pioneer in the outdoor recreation industry, they are to go through rough and high hurdles. In the process of developing R.O.X. for the better, this study contributes to the growth of the establishment and the people that carry and represent R.O.X. The service aspect of R.O.X. will be tackled by this service marketing plan due to the fact that the products in R.O.X cannot be altered as they come from innovative and established brand names. R.O.X. has to live up and exceed the standards of the equity of its products and become Southeast Asia's biggest outdoor store, not just in size and merchandise quantity, but in the aspect of service quality as well. R.O.X. aims to deliver and tell a story that is like most outdoor adventures where there is a beginning, middle and end And in this story, R.O.X., the expert, will, not only, be the store where people buy their gear, but, as a contributor to the experience.