Pure Active Fights For You: An integrated marketing communications campaign for Garnier Pure Active Multi-Action Facial Scrub

• Main Authors: Co, Katrina Marie P., Pahati, Mary Therese A., So, Shane P., Valerio, Monica Jane T., Villanueva, Anna Angelica R.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18084
• Institution: De La Salle University

Garnier is a leading European natural beauty brand. However in the Philippines, it only entered the market in the year 2008. In February 2012, Pure Active Multi-Action Facial Scrub was introduced as Garnier Philippines' newest addition to its new line of skin care products. Pure Active Multi-Ac...