A marketing plan for GolfPH.com

This paper presents the marketing strategies and recommendations available for GolfPH.com (GolfPH) to improve their website, increase users awareness and establish relationships with the people they work with. It also suggests clear market segmentation necessary for both the GolfPH Card and the webs...

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Main Authors: Celestina, Jamie, Libiran, Angelo, Samonte, Sarabel, Visda, Venus
Format: text
Language:English
Published: Animo Repository 2010
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18088
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-186012022-01-07T08:34:39Z A marketing plan for GolfPH.com Celestina, Jamie Libiran, Angelo Samonte, Sarabel Visda, Venus This paper presents the marketing strategies and recommendations available for GolfPH.com (GolfPH) to improve their website, increase users awareness and establish relationships with the people they work with. It also suggests clear market segmentation necessary for both the GolfPH Card and the website. It provides GolfPH with the research conducted by the group to be able to see the improvements that can be done in order to be better serve their target market. GolfPH started as a Philippine-based online source for course directories and tournament listings to provide golfers an accessible venue for such information. Later on, the company developed a golf card which enables the cardholder to access various member courses and to gain discounts on green fees, golf establishments, restaurants and many more. Despite the huge potential of the GolfPH Card, the company continues to focus more on the website being the nature of its business. There are different sets of primary and secondary markets for the card and the website. As for the card, their primary markets are expatriates and foreigners who only stay in the Philippines for a certain amount of time. The secondary market for the card are the big corporations and organizations who can afford to buy the card in bulk. As for the website, the group suggests that the company should target ages 15 to 24 years old. They should have the knowledge and the spare time in accessing the internet. The secondary market of the website is the older segment of ages 50 years old and above. They are avid golfers who may be at the top of their respective fields, are entrepreneurs, or professionals. There are currently minimal competitors locally but in the global setting, there are numerous established golf websites. Also, there are little barriers to entry in the industry where GolfPH is, so new entrants are a big threat. For GolfPH to be successful, it has to create an informative, interactive and fun, and individualized website dedicated to golf players. This will be achieved by implementing the strategies recommended. The strategies are done to accomplish the different objectives set for GolfPH. The budget of P 545,810 is needed for the recommendations. As a result, the company will not only increase awareness on the website but also generate sales coming from the GolfPH Card and advertisers in the long run. Moreover, the website will soon launch its E-commerce golf store which can translate to a huge income for GolfPH. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/18088 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Celestina, Jamie
Libiran, Angelo
Samonte, Sarabel
Visda, Venus
A marketing plan for GolfPH.com
description This paper presents the marketing strategies and recommendations available for GolfPH.com (GolfPH) to improve their website, increase users awareness and establish relationships with the people they work with. It also suggests clear market segmentation necessary for both the GolfPH Card and the website. It provides GolfPH with the research conducted by the group to be able to see the improvements that can be done in order to be better serve their target market. GolfPH started as a Philippine-based online source for course directories and tournament listings to provide golfers an accessible venue for such information. Later on, the company developed a golf card which enables the cardholder to access various member courses and to gain discounts on green fees, golf establishments, restaurants and many more. Despite the huge potential of the GolfPH Card, the company continues to focus more on the website being the nature of its business. There are different sets of primary and secondary markets for the card and the website. As for the card, their primary markets are expatriates and foreigners who only stay in the Philippines for a certain amount of time. The secondary market for the card are the big corporations and organizations who can afford to buy the card in bulk. As for the website, the group suggests that the company should target ages 15 to 24 years old. They should have the knowledge and the spare time in accessing the internet. The secondary market of the website is the older segment of ages 50 years old and above. They are avid golfers who may be at the top of their respective fields, are entrepreneurs, or professionals. There are currently minimal competitors locally but in the global setting, there are numerous established golf websites. Also, there are little barriers to entry in the industry where GolfPH is, so new entrants are a big threat. For GolfPH to be successful, it has to create an informative, interactive and fun, and individualized website dedicated to golf players. This will be achieved by implementing the strategies recommended. The strategies are done to accomplish the different objectives set for GolfPH. The budget of P 545,810 is needed for the recommendations. As a result, the company will not only increase awareness on the website but also generate sales coming from the GolfPH Card and advertisers in the long run. Moreover, the website will soon launch its E-commerce golf store which can translate to a huge income for GolfPH.
format text
author Celestina, Jamie
Libiran, Angelo
Samonte, Sarabel
Visda, Venus
author_facet Celestina, Jamie
Libiran, Angelo
Samonte, Sarabel
Visda, Venus
author_sort Celestina, Jamie
title A marketing plan for GolfPH.com
title_short A marketing plan for GolfPH.com
title_full A marketing plan for GolfPH.com
title_fullStr A marketing plan for GolfPH.com
title_full_unstemmed A marketing plan for GolfPH.com
title_sort marketing plan for golfph.com
publisher Animo Repository
publishDate 2010
url https://animorepository.dlsu.edu.ph/etd_bachelors/18088
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