A marketing plan for Alcatel One Touch

Can you survive a day without a mobile phone? Technology has become an integral part of our daily lives. Mobile phones have greatly shaped our communication, especially in urban areas. Since the invention of mobile technology, people have become more dependent on mobile phones. Time has caused for p...

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Main Authors: De Leon, Jomar, Ko, Bradley, Uy, Albert D.
Format: text
Language:English
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18118
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-18631
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-186312022-01-23T08:48:24Z A marketing plan for Alcatel One Touch De Leon, Jomar Ko, Bradley Uy, Albert D. Can you survive a day without a mobile phone? Technology has become an integral part of our daily lives. Mobile phones have greatly shaped our communication, especially in urban areas. Since the invention of mobile technology, people have become more dependent on mobile phones. Time has caused for phones to evolve and push its own limits by having more and more features. These added features such as video call, music player and camera has literally made the phones smarter to serve the consumers better. Despite Alcatel One Touch having low unit sales, there is a high reach ratio for the brand of 97.50%. However, compared to its reach ratio, Alcatel has relatively low conversion rate of 11.11% and retention rate of 15.38%. It also has a poor brand perception and no unique selling proposition being associated to the brand. The company aims to acquire sales through open-line Alcatel One Touch phones, since Sun Cellular became a parallel distributor for postpaid users. Considering all these factors, marketing plans in this paper aim to encourage trial usage and improve brand image of Alcatel One Touch. One Touch mobile phones serve quality at a competitive price. Their phones have on the edge specs that can satisfy the needs of any person who strives to be empowered and independent. With these traits, Alcatel fits in satisfying the needs of college students and career starters. Consequently, Alcatel shall promote trial usage by conducting campus tours and sponsoring university-related activities. Relating to the market cannot only harvest potential consumers, but also uplift its brand equity. 2013-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/18118 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
De Leon, Jomar
Ko, Bradley
Uy, Albert D.
A marketing plan for Alcatel One Touch
description Can you survive a day without a mobile phone? Technology has become an integral part of our daily lives. Mobile phones have greatly shaped our communication, especially in urban areas. Since the invention of mobile technology, people have become more dependent on mobile phones. Time has caused for phones to evolve and push its own limits by having more and more features. These added features such as video call, music player and camera has literally made the phones smarter to serve the consumers better. Despite Alcatel One Touch having low unit sales, there is a high reach ratio for the brand of 97.50%. However, compared to its reach ratio, Alcatel has relatively low conversion rate of 11.11% and retention rate of 15.38%. It also has a poor brand perception and no unique selling proposition being associated to the brand. The company aims to acquire sales through open-line Alcatel One Touch phones, since Sun Cellular became a parallel distributor for postpaid users. Considering all these factors, marketing plans in this paper aim to encourage trial usage and improve brand image of Alcatel One Touch. One Touch mobile phones serve quality at a competitive price. Their phones have on the edge specs that can satisfy the needs of any person who strives to be empowered and independent. With these traits, Alcatel fits in satisfying the needs of college students and career starters. Consequently, Alcatel shall promote trial usage by conducting campus tours and sponsoring university-related activities. Relating to the market cannot only harvest potential consumers, but also uplift its brand equity.
format text
author De Leon, Jomar
Ko, Bradley
Uy, Albert D.
author_facet De Leon, Jomar
Ko, Bradley
Uy, Albert D.
author_sort De Leon, Jomar
title A marketing plan for Alcatel One Touch
title_short A marketing plan for Alcatel One Touch
title_full A marketing plan for Alcatel One Touch
title_fullStr A marketing plan for Alcatel One Touch
title_full_unstemmed A marketing plan for Alcatel One Touch
title_sort marketing plan for alcatel one touch
publisher Animo Repository
publishDate 2013
url https://animorepository.dlsu.edu.ph/etd_bachelors/18118
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