A marketing plan for Swedish Match-Cricket Lighters Philippines

• Main Authors: Bocaling, Daniel A., Quiroga, Sheila, Rebellon, Renato S., Jr., Santos, Vicente R., III
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18119
• Institution: De La Salle University

The purpose of this paper is to formulate a marketing plan for Swedish Match Philippines' Cricket Brand. Though Cricket remains as the market leader, actions are required to maintain its lead in the industry wherein most consumers are switchers or price sensitive due to the low switching cost b...