A marketing plan for Eight O'Clock Powdered Juice Drink

The powdered juice industry is not something new to the Philippine market. Eight O Clock is a local product and has been around since the 1980's, initially owned by Sugarland International Products. It is now manufactured and sold by Coca-Cola Bottlers Philippines, Inc. This marketing plan targ...

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Bibliographic Details
Main Authors: Dy, Dave Francis, Ngo, Jansen Aldrich, Ong, Jan Chester, Pages, Maria Beatrice
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18128
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Institution: De La Salle University
Language: English