Chowking St. Francis Square: A service marketing plan

• Main Authors: Navarrete, Deanisse Contreras, Soller, Miguel Sebastian Cabrera, Villatuya, Luigi Miguel Peña
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18143
• Institution: De La Salle University

Chowking is an oriental fast food restaurant chain that mainly serves rice meals, noodles, dim sum, congee, side dishes and cold desserts. The company, founded in 1985, has since expanded to 400 stores as of this year. The fast food industry, or what can be called as the quick service industry, is a...