A marketing plan for Native Fitzsimmons

• Main Authors: Labordo, Denise F., Perez, Jenize Ann Marie A., Perez, Josephine Roxanne L., Yap, Christopher Henry M.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Boots > Marketing; Native Fitzsimmons (Philippines) > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18145
• Institution: De La Salle University

Filipino consumers have positively responded to the growing health and wellness trend creating a demand for comfortable footwear. At the same time, the market increasingly sees footwear not just as a basic necessity but also as a way of expressing individuality and style. The Native Fitzsimmons boot...