A marketing plan for Native Fitzsimmons

• Main Authors: Labordo, Denise F., Perez, Jenize Ann Marie A., Perez, Josephine Roxanne L., Yap, Christopher Henry M.
• 格式: text
• 語言: English
• 出版: Animo Repository 2012
• 主題: Boots > Marketing; Native Fitzsimmons (Philippines) > Marketing; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/18145
• 機構: De La Salle University

Filipino consumers have positively responded to the growing health and wellness trend creating a demand for comfortable footwear. At the same time, the market increasingly sees footwear not just as a basic necessity but also as a way of expressing individuality and style. The Native Fitzsimmons boot...