A marketing plan for Chef Tony's Popcorn Company

• Main Authors: Lagamia, John Mikael M., Medida, Lawrence Louie F., Sia, Erwin John O.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing > Planning; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18147
• Institution: De La Salle University

The sweet and savoury snacks industry in the Philippines has been growing at a rapid rate in the past few years. Although this is the case, the market for these snacks is already saturated with different varieties of snacks. That is why there has been an increasing demand for snacks with innovative...