Juan Goes Hip: A qualitative market research study about the relationship of trends among post-high school students for Added Value Saffron Hill

• Main Authors: Ibanez, Zahra Vidal, Ileto, Lawin Roberto, Salvan, Mark Veloria, Vergel de Dios, Jose Paolo Valte
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18157
• Institution: De La Salle University

The purpose of this study is to gain a better understanding of how the Youth perceive trends and how they deal with their very limited capital1. With the findings of this study, companies who would use this study would be able to communicate their products or services better to the youth. The study...