An integrated marketing communications campaign for SkinWhite Naturals Papaya Milk lotion

• Main Authors: Cedillo, Rachelle T., Cheng, Rochelle Kyle U., Sabala, Kimberly Faith H., Simbulan, Cyrene Pamela N.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18162
• Institution: De La Salle University

SkinWhite has established itself as one of the top brands of skin-whitening lotions in the Philippines. SkinWhite introduced SkinWhite Classic in 2002 and became the number one whitening lotion shortly after its release. Through advanced research and development, SkinWhite came up with SkinWhite Adv...