Marketing plan for MYX mega brand

• Main Authors: Lim, Monique Alexis B., Sy, Gem Myka C., Tee, Thomas Owen J.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18163
• Institution: De La Salle University

Creative Programs, Incorporated (CPI) is itself as the cable television production company of Philippine-based multi-media conglomerate, ABS-CBN or Alto Broadcasting System-Chronicle Broadcasting Network. It currently owns, operates, and distributes the cable channel MYX the local music channel, w...