A proposed marketing plan for Chips Delight Chocolate Magic

• Main Authors: Ang, Diane Abigail T., David, Marisse D., Teodosio, Maria Debbie Ann E., Uong, Flamae Faye S.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18185
• Institution: De La Salle University

Galinco, maker of the top chocolate chip cookie Chips Delight, has been in the market for over 15 years and is continuously giving the best quality of products. In 2010, Chocolate Magic (CM) was introduced as its new product line. Though CM has been in the market for more than a year, most consumers...