Marketing plan for InSinkErator Brand of Food Waste Disposers

InSinkErator is a brand of food waste disposer that despite being in the Philippine market for 15 years, both the product and the brand remained obscure to most of the Philippine population. In 2012, Focus Global, Inc. acquired the exclusive distributorship of InSinkErator and it is their aim to inc...

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Bibliographic Details
Main Authors: Ong, Spencer Wilhem Go, So, Jerry, Tan, Denise Selina Young, Yeung, Wing Yan Sze
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18191
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Institution: De La Salle University
Language: English