A service plan for Slimmers World International- Adriatico

• Main Authors: Ang, Kristina Jenny O., Chua, Jiselle Denice O., Ong, Dan Christian S., Rogel, Kristine P.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18192
• Institution: De La Salle University

For over 33 years, Slimmers World International (SWI) has been one of the leading fitness centers in the Philippines. SWI believes in the traditional way of working out because they are a firm believer that high tech equipment are not needed to get good results when it comes to fitness. They believe discipline is the key to a healthy lifestyle. For the past years, SWI's clients were those of the older age group. This is because their advertisements appealed to those who are older. SWI wants to increase the number of their members who are from aged 24-35. The group suggested that SWI do online marketing and advertising to reach their target market. By doing this, the company will get to attract a younger audience. Being more interactive in Facebook and Twitter is also important because clients will be updated of their new and existing promotions. The group also suggested that the ads should look more like they are caring rather than selling. Simple things like getting the database of their customers and maintenance of their equipment are often neglected by the company. These are simple things that they can change without spending too much. Overall, the paper aims to increase SWI's clients who are aged 24-35. This can be done by changing their website and ad layouts. The main goal is for SWI to be more interactive with their clients so that customers will be more satisfied with their service.