A proposed marketing plan for body shield family germicidal soap

The group's proposed marketing plan is for Abot Kaya Pilipino, Inc. The intended strategies of the marketing plan were applied to one of the company's products, a bath soap called Body Shield. By request of the company, some strategies were made with the intention to build awareness for th...

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Bibliographic Details
Main Authors: De Dios, Angelo Gabriel Rene J., Sison, Ila Dane Frances A., Sy, Cole Lennon V., Zubiri, George Mikel, III
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18194
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Institution: De La Salle University
Language: English