A marketing plan for Dockers D-volution Powerful Men Wear Khakis

• Main Authors: Aycocho, Ma. Katrina Coleen M., Macanip, Nicole Erica R., Monasterial, Kimberly Ann B., Santos, Joseph Emil N.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18198
• Institution: De La Salle University

Dockers® has been pioneering in providing versatile and superior quality khaki pants for men in the Philippines since 1986. The brand initially catered to older men within the 40 to 45 age range. However, with the increasing trend in the casual pants category, the brand started to strengthen itself...