A marketing plan for the Tales from the Enchanted Kingdom Comic Magazine

Comic Magazines, a hybrid of comics and magazines, are the trend emerging in the print industry today. Publishers target kids ranging from 7 to 16 years old from class AB and upper C, recognizing the buying power of this segment. At present, the total annual circulation of comic magazines is estimat...

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Bibliographic Details
Main Authors: Bautista, Marion Y., Lamigo, Anna Lee, Llanora, Lace J., Sy, Katherine T.
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18201
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Institution: De La Salle University
Language: English