Coca-Cola IMC Plan

Coca-Cola has been a part of Filipino culture for over a hundred years. Despite it being an American brand, it has successfully localized its name to become one of the most recognizable brands in the Philippines today. Coca-Cola has built its name with the help of its key target markets the youth, a...

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Main Authors: Capati, Pierre, Givertz, Joane
格式: text
語言:English
出版: Animo Repository 2013
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在線閱讀:https://animorepository.dlsu.edu.ph/etd_bachelors/18208
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