Coca-Cola IMC Plan
Coca-Cola has been a part of Filipino culture for over a hundred years. Despite it being an American brand, it has successfully localized its name to become one of the most recognizable brands in the Philippines today. Coca-Cola has built its name with the help of its key target markets the youth, a...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18208 |
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| Institution: | De La Salle University |
| Language: | English |