Building Coca-Cola’s customer data platform

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Management Information Systems; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/504; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers

The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns