Building Coca-Cola’s customer data platform
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/pers/504 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns |
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