Building Coca-Cola’s customer data platform

The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/504
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers
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Institution: Singapore Management University
Language: English
Description
Summary:The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns