Building Coca-Cola’s customer data platform
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/504 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.pers-1510 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.pers-15102020-03-31T09:09:25Z Building Coca-Cola’s customer data platform Singapore Management University The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns 2020-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/504 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Management Information Systems Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Management Information Systems Technology and Innovation |
| spellingShingle |
Management Information Systems Technology and Innovation Singapore Management University Building Coca-Cola’s customer data platform |
| description |
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Building Coca-Cola’s customer data platform |
| title_short |
Building Coca-Cola’s customer data platform |
| title_full |
Building Coca-Cola’s customer data platform |
| title_fullStr |
Building Coca-Cola’s customer data platform |
| title_full_unstemmed |
Building Coca-Cola’s customer data platform |
| title_sort |
building coca-cola’s customer data platform |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2020 |
| url |
https://ink.library.smu.edu.sg/pers/504 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1510&context=pers |
| _version_ |
1712300747636342784 |