A marketing plan for New Zealand Natural Premium Ice Cream

NZN Ice Cream Inc. (Philippines) was appointed in 2010 as the licensed master franchisee of New Zealand Natural (NZN). The company aims to be the leading premium ice cream brand by bringing the all natural goodness of NZN Premium Ice Cream into the Philippines market. All the products are directly i...

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Bibliographic Details
Main Authors: Astrade, Kurt, Lee, Lynn, Mercado, Eliab, Wu, Jingdi
Format: text
Language:English
Published: Animo Repository 2014
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18288
https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/18801/viewcontent/NZN_Philippines___Thesis_Marketing_Plan2.pdf
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Institution: De La Salle University
Language: English