The effect of advertising on stock returns: Evidence from selected public companies in the Philippines
The study aims to identify the effect of advertising on stock returns in the Philippines, using data from 32 publicly listed companies in the Philippines. Along with advertising expense, the researchers used total assets, sales, and capital expenditures as independent variables. Control variables su...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18376 |
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| Institution: | De La Salle University |
| Language: | English |