An advertising campaign for Lipton

• Main Authors: Aaron, Maria Diana F., Go, Jennifer D., Kho, Joan G., See, Katrina Valene C., Veracruz, Maria Lourdes M.
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Advertising—Tea; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18686
• Institution: De La Salle University

In 1993, Unilever acquired Lipton, a tea company founded by Sir Thomas J. Lipton, a famous merchant who realized the potential of serving good quality tea products. Today, Lipton is handled by California Manufacturing Company, an affiliate of Unilever for its food products. Lipton tea products are o...