Hermosa paczyme: Print production package

• Main Authors: Aprecio, Mary Aileen, Bernaldo, Angela
• Format: text
• Language: English
• Published: Animo Repository 1995
• Subjects: Advertising; Communication in marketing; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/4087
• Institution: De La Salle University

Litton and Co., Inc. is a company engaged in the manufacture of agro-industrial products, garments, exports, and other related product lines. One of its subsidiaries, namely, Hermosa Group of Companies is a company which ultimately aims to become an integral part of national progress. As such, it helps in the growth and development of the road construction industry by means of producing a breakthrough product, Hermosa Paczyme. Paczyme is a scientific and chemical product which stabilizes soil and eases compaction. It is a safe, biodegradable, non-toxic liquid material which is considered as a cheaper and better alternative to road building. The company saw the need to make their target clientele aware of their company and its products through the help of the print medium. The project is composed of a product brochure, a product manual, and a company manual. The brochure measures 8.5 by 11.5 inches and is three-fold. On the other hand, the manuals measure 5.5 by 8.5 inches containing approximately ten to twenty pages each. All materials contain illustrations which will be drawn by an artist. The proponents will be responsible for writing the text, designing and conceptualizing the layout.