Landmark recognition, affiliation and decision-making: Linking follows familiarity and association: the effect of landmark recognition and affiliation on judgment

• Main Authors: Castro, Luisa Gilbert DM, Remorin, Gildegarde R.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Heuristic; Recognition (Psychology)
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5009
• Institution: De La Salle University

Goldstein and Gigerenzer (1999) introduced recognition heuristic wherein when one of the alternatives presented is recognized, that is judged with respect to the criterion. Another factor used in this study to influence decision-making is affiliation. The experiment on the effect of recognition and affiliation on judgment of landmarks used pictures of both local and foreign landmarks. The experiment was guided by the hypothesis that recognized and affiliated landmarks are judged as more likeable. Results showed that unrecognized landmarks, whether these are local or foreign, were chosen more over the recognized ones. On the other hand, stimuli with the presence of affiliation, which were the local landmarks, were chosen more over unaffiliated landmarks, which were the foreign ones.