An organizational identity manual for Christian Agape Fellowship

• Main Authors: Yu, Joanne Grace I., Yu, Wendy Grace I.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Christian Agape Fellowship (Philippines) > Public relations; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5408
• Institution: De La Salle University

Christian Agape Fellowship had to improve and revise its logo to reflect changes in its management focus. Instead of having many members and failing to attend to their needs, the management wanted to have fewer but spiritually-developed members, having the desired level of intimacy during fellowship. The churches' old logo was created having the initial vision in mind it needed to be updated to something more reflective of what the organization is and wants to be from now on.Along with the revised logo, the organization is in need of organizational identity manual. Since the assistant-in-charge changes depending on time availability and takes care of everything related to the publication assigned to him, a manual is needed to unify the design of the publication materials.The thesis is in the form of a corporate identity manual that introduces the new organizational signature and clear operational guidelines on its usage on printed materials. The organizational signature shows four people and a cross interconnected to each other. This connection and the cross at the center emphasize Christ-centered fellowship . The new signature also intends to show a small number of people for it to be consistent with the church's focus on smaller population.