Tigilan ang pagkakalat: Obligasyon natin (TAPON): A public communication campaign for the communtiy members of Violago Village for Barangay Malasin in San Jose City, Nueva Ecija

• Main Authors: Escudero, Malagant B., Go, Pilar Cecilia S.
• Format: text
• Language: English
• Published: Animo Repository 2018
• Subjects: Litter (Trash) > Philippines > Nueva Ecija > -Public relations; Refuse and refuse disposal, Rural > Philippines > Nueva Ecija > -Public relations; Sanitation, Rural > Philippines > Nueva Ecija > -Public relations; "Rural health > Philippines > Nueva Ecija > -Public relations; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14873
• Institution: De La Salle University

Barangay Malasin is a local government unit in San Jose City, Nueva Ecija responsible for the enforcement of government laws to communities within their jurisdiction. Following the enforcement of R.A. 9003, or the "Ecological Solid Waste Management Act of 2000", the barangay currently imposes anti-littering policies to these communities, including Violago Village from Zone III. Dubbed by the organization as its most littered community, the village residents were associated to a number of health and environmentally-related issues. Unfortunately, the pre-existing anti-littering communication efforts of the organization (brochure, assembly, and clean-up drive) were designed and delivered based on the barangay officials' own assumptions and intuition about their target audience. Therefore, this study sought to answer the following organizational communication problem: How can Barangay Malasin effectively communicate to the residents of Violago Village the impacts of anti-littering to their health and surroundings? Based on the communication audit done by the proponents, a public communication campaign emerged as the fitting intervention. The campaign, titled "Tigilan Ang Pagkakalat: Obligasyon Natin" or "TAPON", aimed to change their attitude towards littering by improving their pre-existing knowledge about it and promoting the benefits of anti-littering. The campaign, which ran for three weeks, consisted of three phases which utilized tactics that included an informative brochure, informative video, house visits, motivational posters, clean-up drive, and educational Bingo games. For campaign sustainability, the campaign plan was co-constructed with the barangay officials and made collaborative with the community members the video and brochure and poster designs were given to the organization, and the printed posters were left installed in strategic areas of Violago Village at post-campaign.