Attitudes, values, and preceptions for pre-need: An analysis of the audience of Grayline Plans, Inc. (GPI)

Attitudes, values, and preceptions for pre-need: An analysis of the audience of Grayline Plans, Inc. (GPI)

This study identified Grayline Plans, Inc. (GPI) target audience's attitude, values and perceptions toward pre-need companies and their products. A sample of two hundred seventeen (217) public school teachers, police officers, and military personnel from the Metro Manila participated in the sur...

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Bibliographic Details
Main Authors: Uriarte, Fenady A., Bustos, Karl Michael, Almero, Ria Roselle
Format: text
Language:English
Published: Animo Repository 1997
Subjects:
Attitude (Psychology), Philippines
Perception
Values
Audiences
Communication > Social aspects
Business enterprises
Corporations
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/5984
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_bachelors/5984

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