A donor recruitment communication strategy for Resources for the Blind Inc.

• Main Authors: Chan, Kiara Denise M., Sevilla, Jason John E., Superable, Jamie Mae R.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Blind; Advocacy advertising > Philippines; Communication; Non-governmental organizations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6390
• Institution: De La Salle University

Resources for the Blind, Inc. is a non-government organization that offers various programs and services for the visually impaired to aid them in living a normal life. RBI need donors to further sustain their programs and services however, their donor recruitment process and materials were targeted...