A public relations plan for the Center for Environmental Education and Awareness (CEAE)

• Main Authors: Bondoc, Ma. Blesila Clarese, Lazaro, Melarie Ann R, Que, Mary Grace T.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Communication in management; Organizational management; Organizational communication; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6570
• Institution: De La Salle University

The project is a public relations campaign plan that was designed for the Center for Environmental Awareness and Education (CEAE) to help them communicate their identity effectively towards their target public. Part of the project is the results of a communication audit that determined the direction and objectives of the public relations campaign. The project entailed determining the central message to be communicated and selecting the appropriate communication media to reach their target public. Moreover, to serve as a guide to the organization, the project contains the detailed description of each of the communication media developed for the implementation stage. Lastly, the project contains an evaluation method on how the organization can assess the effectiveness of the public relations campaign.