A communication audit of knowledge transfer in the Diocese of Cubao's PARC 1 Seminar

• Main Authors: Mananquil, Vanj Cloie R., Tangco, Katrina Anne M.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Dioceses > Philippines; Organizational change
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6671
• Institution: De La Salle University

This study examines how the Diocese of Cubao facilitates knowledge transfer about becoming a discipline of Jesus to the parish leaders through the PARC 1 seminar. Using Liyanage, Elhag, Ballal, and Li's (2009) knowledge transfer model as a theoretical framework, an extended communication audit was conducted using qualitative methods to explore factors in their knowledge transfer process that hinder the parish leaders from effectively acquiring and applying the knowledge received. The audit revealed that the organization is not fully effective in transferring the knowledge to the parish leaders and therefore, needs improvement in the structure of the seminar, communication materials used, and the strategies employed that facilitate the acquisition and transformation of knowledge. To improve the process, the following interventions are proposed: the creation of a strategic plan and other communication materials, as well as the improvement of the structure of the seminar and existing strategies to be able to transfer knowledge more effectively.