Application of Monte Carlo Analytic Hierarchical Process (MCAHP) in the prioritization of theme park service quality elements

• Main Authors: Banzon, Mc Joren R., Belarmino, Mark Kevin T., Ocampo, Jesus Maria Martin V., III
• Format: text
• Language: English
• Published: Animo Repository 2015
• Subjects: Customer services; Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6867
• Institution: De La Salle University

Customer satisfaction is evidently considered as a major factor in the success of different establishments in any business field manufacturing, merchandising or even in service. In line with this aspect, theme and amusement parks are no exclusions in terms of applying the aforementioned concept. Past studies regarding the factors affecting customer satisfaction in theme parks had plainly used multiple linear regression and statistical analysis in order to arrive at a conclusion. This study focuses on creating a model that will determine the factors affecting customer satisfaction in the Philippine setting through the application of the Analytical Hierarchy Process (AHP). Accordingly, the Monte Carlo Simulation will be entwined to be able to prioritize the factors. This model will enable management of both the theme and amusement parks in the Philippines in prioritizing the factors deemed important by the consumers. Likewise, the model in general is applicable to the service industry of the country and will become a benefit to various enterprises through the improvement of their decision making process.