Ate Burger : a short feature on cyberbullying and the power of social media

• Main Authors: Fernandez, Kian C., Garaygay, Thea Klarissa A., Jusayan, Ericka Angela G.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Cyberbullying
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6871
• Institution: De La Salle University

Two important topics that are being discussed in the film are viral videos and cyberbullying. Social media users encounter viral videos per day whether this be on Twitter, Facebook, Instagram, etc. According to Facebook's fourth quarter and full year 2015 results, as of November 2015 Facebook garners 8 billion views on the videos uploaded on the site per day. With all that content being uploaded and watched per day, it is almost inevitable that people, especially those involved in the video itself, encounter cyberbullying. Hindaju & Patchin(2009) according to Lidsky and Friedel (2012) say that due to the nature of the online world, wherein the users aren't able to see physical cues of those who are bullied, the bully does not immediately see the consequences of his/her act, thus making it easier for them to harass another person. This qualitative research aims to explore the world of cyberbullying and it has been done by surveying peer-reviewed journals and books about the psychology of bullying as a whole, cyberbullying and online disinhibition. Other research in psychology has been done to come up with the motivations of the characters in the screenplay as well as surveying similar films. With that, the film would explore a person's life before, during, and after going viral on the internet just because of one video scandal, most especially its effect to a victim's immediate environment. Most of the time, viewers fail to see the person in these videos as a normal human being that is why it is so easy for these social media users to cyber bully them.