Magnolia marketing information system (MMIS)

• Main Authors: Cacao, Marie Joy F., Chua, Katherine Ann, Perez, Erma Lynn G., Solis, Heide Patricia H.
• Format: text
• Language: English
• Published: Animo Repository 1992
• Subjects: Computer systems > Handbooks, manuals, etc.; Information storage and retrieval systems; Magnolia Corporation; Data structures (Computer science); Marketing information system
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7015
• Institution: De La Salle University

The Magnolia Marketing Information System is an Information System developed for the Marketing Information System (MARIS) department of the Magnolia Marketing Directorate and the Non-Carbonated Beverages (NCB) - MARIS department. The system will aid the two departments in the different functions they perform. The functions of MARIS department include monitoring and analysis of internal sales information, assistance to business units in preparing sales forecasts, and maintenance of the sales information bank for Magnolia. The department is also in-charge of consolidating sales information from the business units. The proponents limited the study to one of the business units, NCB as prioritized by the user. NCB-MARIS serves as an extension of the Main-MARIS. The unit is concerned with gathering and processing of marketing data specific to NCB. Main-MARIS on the other hand, deals not only with internal data but also with syndicated data coming from an outside agency.