Go online or go broke: e-commerce and operational performance-- a study on Philippine internet retail businesses

• Main Authors: Acol, Morgan Christian M., Dy, Royce Y., Sablay, Angelo Miguel R., Tiong, Gilbert Charles K.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Electronic commerce > Philippines; Retail trade > Philippines > Management; Accounting
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7190
• Institution: De La Salle University

The novelty and fast-paced environment of the internet retail industry and ecommerce in general suggests operational and management differences from a traditional brick-and-mortar store and, thereby, imposes challenges on how established business concepts such as strategy, culture, and learning trad...