The effect of the corporate reputation on the market value of firms: A study on the top eight Philippine companies listed in the Wall street journal Asia's Asia 200: Asia's most admired companies (2006-2010)

• Main Authors: Baluyot, Raccey B., Go, Robin Ashley M., Parungao, Kathlene Nicole B., Pontino, Nilleth Mae Ann V.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Financial institutions > Philippines; Corporate image > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7688
• Institution: De La Salle University

Corporate reputation is slowly becoming a subject of interest in terms of value creation. Nevertheless, most of these studies are focused on developed economies. This research is the first to obtain findings regarding the effect of the nonfinancial component of corporate reputation on market value i...