An investigation into linear relationship between perceived customer satisfaction with electronic banking services and bank profitability

• Main Authors: Adrias, Mark Vincent C., Cantor, Arthur R., Lopez, Rafael C.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Internet banking > Philippines; Electronic funds transfers > Philippines; Bank profits > Philippines; Banks and banking > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7993
• Institution: De La Salle University

This is a study about the linear relationship between customer satisfaction and profitability. The base article is the work of Krishnan (1999). Primary and secondary data were used. Primary data involve the interval responses of 240 survey respondents to a main survey questionnaire that has a built-...