Human organ preservation effort: Advocacy video

• Main Authors: Marcos, Edward Lawrence L., Pantano, Denise D., Santos, Kristian Anderson R.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Kidneys > Transplantation; Transplantation of organs, tissues, etc > Social aspects; Donation of organs, tissues, etc > Social aspects; Advocacy advertising
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8104
• Institution: De La Salle University

In the Philippines, about 7,000 people are added yearly in the waiting list for kidney transplantation. The government agency that mediates between organ donors and recipients is the Human Organ Preservation Effort (HOPE) under the National Kidney Transplant Institute. They have a list of brain dead patients, also called as cadaver donors, who are their primary target donors. The organization contacts and invites the patients' families in these lectures. Lectures are compulsory to family of cadaver donors, living organ donors and recipients before they proceed to the process of organ donation. These lectures are costly, especially when it is conducted outside NKTI Hospital, because of transportation, food, and the possible income that the doctors will be sacrificing for their clinic hours. These financial restrictions impede HOPE from tapping families with brain dead patients in the provinces. There is a misconception that they profit from organ buying and selling. Being a government institution, they are often alleged with organ trade. Hence, the public hesitates to engage in the program. The lack of organ donors is the biggest problem of HOPE. Families of brain dead patients refuse to donate the organs of the member of their family. Through an advocacy video, misconceptions can be addressed in a short time with visuals to support it. The video is a time and cost efficient solution by making the seminar convenient and mobile. It cuts down on travel costs spent on doctors who travel to NKTI and provinces to conduct seminars. The video will contain facts and testimonies from these doctors and won't require all of them to travel to far areas just for a lecture. The primary target audience of the video would be the families of brain dead patients who are the decision makers for them. Being misinformed about organ donation, they resist it. The brain dead patients' family in the province also have the potential to donate but are not tapped efficiently. The secondary audience would be the living donors which constitutes a big percentage of organ donors. It will be shown every Wednesday at NKTI Auditorium at 9:00-11:00 am during their lectures. It will also be shown by NKTI doctors and HOPE transplant coordinators in their advocacy programs in the provinces.