Life: An information video on the Leukemic Indigents Fund Endowment Foundation

• Main Authors: Hautea, Maria Carmela L., Ruiz, Joaquin Miguel G., Sibucao, Ma. Beatrice S.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Nonprofit organizations; Non-governmental organizations; Associations, institutions, etc; Leukemia > Patients; Leukemic Indigents Fund Endowment
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8544
• Institution: De La Salle University

Leukemic Indigents Fund Endowment (L.I.F.E.) is a non-profit organization founded by Dr. Alendry P. Caviles to financially, spiritually and emotionally aid indigent children who are diagnosed with leukemia. L.I.F.E.'s mission to look for donors who can fully or partially finance the three-year leukemia treatment, usually ranging from Php 200,000-300,000. L.I.F.E. also provides activities such as workshops and games to provide interaction and distraction from the pain of medical treatments. However, since Dr. Caviles passed away, the members of L.I.F.E. found it difficult to look for more donors for the increasing number of leukemia patients since it was Dr. Caviles who used connections and influence to gain sponsors. This caused them to be selective and to only help a minimal number of patients. The PNA (Program Needs Analysis) results showed that L.I.F.E. has not reached out to potential donors, which are people from corporations and upscale residential areas who are capable of sharing extra resources. These people are not aware of L.I.F.E., but are interested to receive information about the organization and to help out in any way they can. Since L.I.F.E. has only relied on posters and flyers with limited information, PNA results showed that they needed an information video which can exhaustively show what L.I.F.E. is and at the same time evoke emotional appeal from viewers to encourage assistance and involvement for the patients. The target audience were young professionals to corporate heads located in the Makati and Ortigas Central Business Districtc, and residential areas from Makati to Ortigas who are not aware of what L.I.F.E. is and are willing and capable of sharing resources.