Establishing a vegetarian restaurant

• Main Authors: De Lara, Teresa, Ambagan, Michelle, Chua, Carolyn, Guarin, Fatima, Lafue, Melody, Limbo, Jasmin
• Format: text
• Language: English
• Published: Animo Repository 1993
• Subjects: Vegetarian restaurants; Restaurant management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8610
• Institution: De La Salle University

This feasibility study was conducted to be able to determine the viability of establishing a vegetarian restaurant. This is in response to the growing needs of the people toward health-fitness. What makes it different from any other restaurant is that it offers vegetarian foods which are delicious and affordable at the same time. Most of the vegetarian restaurants already existing had been organized because of their religion and beliefs. Chai Restaurant would not only cater to vegetarians but also to other people who may want to try it. Its main purpose is not to cater to the vegetarians but to propagate vegetarianism to other people. A. Marketing The restaurant caters to the needs of the target customers. The project is feasible as to its marketing aspect based on the survey which was also used for demand projection. The marketing mix had been properly planned to be able to attract the customers.B. Technical The proposed restaurant is technically feasible. It would be located at the SM Foodcourt of SM Centerpoint. This location is very accessible to a large number of customers. There would be minimal problems as to supply since raw materials and the machinery can be purchased locally.C. Management The restaurant will be run by the administrative officers and restaurant personnel. The administrative division is responsible for the management of the corporation while production process and the product marketing distribution is to be handled by the restaurant personnel. The company is to be organized in a corporate form. The management of the affairs of the corporation would be vested on the Board of Directors and the elected officers.D. Socio-Economic Chai Restaurant considers the value of being in a healthy condition. The restaurant would propagate vegetarianism to those who want it. Through its establishment, the target market can purchase nutritious foods at a much lower price. It also gives additional revenues to the government in the form of taxes and employment to meet its manpower requirement.E. Financial The project will be financed by the equity that the stockholders had invested in the corporation. The study is financially feasible due to a large target market thereby giving a large amount of sales to the restaurant.