#Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines

Good Neighbors International Philippines (GNIP) is a non-government and non-profit organization that advocates for the welfare and rights of Filipino children. GNIP focuses on wholly improving the lives the lives of Filipino children through the organization's several community development or s...

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Main Authors: Araja, Diandra Marie U., Ribaya, Katrina Aeryk Danielle P., Sager, Rain Dominique
Format: text
Language:English
Published: Animo Repository 2017
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/8650
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-92952021-08-26T03:21:26Z #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines Araja, Diandra Marie U. Ribaya, Katrina Aeryk Danielle P. Sager, Rain Dominique Good Neighbors International Philippines (GNIP) is a non-government and non-profit organization that advocates for the welfare and rights of Filipino children. GNIP focuses on wholly improving the lives the lives of Filipino children through the organization's several community development or sectoral programs, which are advocacy, disaster management, health, water and sanitation (WASH), education and child protection, child sponsorship, income generation, and partnerships and network building. GNIP recruits volunteers who assist the organization in the implementation of their projects and activities for all of the organization's community development or sectoral programs. The lack of volunteers hinders the organization from fully implementing their projects, thus hindering them from fulfilling the organization's goal. Based on the communication audit results, the current volunteer communication practices of the organization were deemed ineffective as the organization's current strategy fails to reach their target audience. The survey results confirm that university students, the organization's target audience are not reached as they are not aware of the organization and the volunteer opportunities it provides. It is also ineffective as the current communication message and materials of the organization fail to persuade and convey that the organization need volunteers. Thus, the group proposed to produced a volunteer recruitment campaign along with a set of volunteer recruitment materials which include both online and offline strategies to effectively reach the organization's target audience and persuade them to sign up and become a volunteer for the organization. The volunteer recruitment materials will include the following revamped publicity materials-- e-posters designed with illustrations and description of all available volunteer opportunities and testimonials of past volunteers or beneficiaries with photos, and improved layout and content for the volunteer page for the organization's website a brochure specifically for volunteer recruitment purposes of the organization will be made, flyer with all of the volunteer roles of the organization, and the design/setup of the volunteer recruitment booth. 2017-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/8650 Bachelor's Theses English Animo Repository Volunteer workers in community development--Philippines Voluntarism--Philippines Good Neighbors International Philippines (GNIP)
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Volunteer workers in community development--Philippines
Voluntarism--Philippines
Good Neighbors International Philippines (GNIP)
spellingShingle Volunteer workers in community development--Philippines
Voluntarism--Philippines
Good Neighbors International Philippines (GNIP)
Araja, Diandra Marie U.
Ribaya, Katrina Aeryk Danielle P.
Sager, Rain Dominique
#Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
description Good Neighbors International Philippines (GNIP) is a non-government and non-profit organization that advocates for the welfare and rights of Filipino children. GNIP focuses on wholly improving the lives the lives of Filipino children through the organization's several community development or sectoral programs, which are advocacy, disaster management, health, water and sanitation (WASH), education and child protection, child sponsorship, income generation, and partnerships and network building. GNIP recruits volunteers who assist the organization in the implementation of their projects and activities for all of the organization's community development or sectoral programs. The lack of volunteers hinders the organization from fully implementing their projects, thus hindering them from fulfilling the organization's goal. Based on the communication audit results, the current volunteer communication practices of the organization were deemed ineffective as the organization's current strategy fails to reach their target audience. The survey results confirm that university students, the organization's target audience are not reached as they are not aware of the organization and the volunteer opportunities it provides. It is also ineffective as the current communication message and materials of the organization fail to persuade and convey that the organization need volunteers. Thus, the group proposed to produced a volunteer recruitment campaign along with a set of volunteer recruitment materials which include both online and offline strategies to effectively reach the organization's target audience and persuade them to sign up and become a volunteer for the organization. The volunteer recruitment materials will include the following revamped publicity materials-- e-posters designed with illustrations and description of all available volunteer opportunities and testimonials of past volunteers or beneficiaries with photos, and improved layout and content for the volunteer page for the organization's website a brochure specifically for volunteer recruitment purposes of the organization will be made, flyer with all of the volunteer roles of the organization, and the design/setup of the volunteer recruitment booth.
format text
author Araja, Diandra Marie U.
Ribaya, Katrina Aeryk Danielle P.
Sager, Rain Dominique
author_facet Araja, Diandra Marie U.
Ribaya, Katrina Aeryk Danielle P.
Sager, Rain Dominique
author_sort Araja, Diandra Marie U.
title #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
title_short #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
title_full #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
title_fullStr #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
title_full_unstemmed #Dogoodtoday: Become a good neighbor: An online and offline volunteer recruitment campaign for Good Neighbors International, Philippines
title_sort #dogoodtoday: become a good neighbor: an online and offline volunteer recruitment campaign for good neighbors international, philippines
publisher Animo Repository
publishDate 2017
url https://animorepository.dlsu.edu.ph/etd_bachelors/8650
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