A market research on the consumer behaviour in buying and using salt and the present situation of Fidel Iodized Salt in the five municipalities of Rizal

• Main Authors: Lim, Aaron Alwyn Tan, Moreno, Jesith Iris Marie Abiera, Panganiban, Anna Yvette Brillantes
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Salt > Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8710
• Institution: De La Salle University

There are two general objectives of the study. The first is to identify the consumer behavior in buying and using salt only in these 5 municipalities of Rizal namely, Angono, Antipolo, Taytay, Binangonan, and Montalban. The second is to determine the present situation of FIDEL Iodized Salt in each o...