Getting the message across: A study of television genre effectiveness on preschool learning

• Main Authors: Navarro, Elvira Denise, Pascual, Margarita, Tolentino, Feliz Marie
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Television and children; Television in preschool education; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9259
• Institution: De La Salle University

The study intended to measure the effectiveness of television genres to preschool children's learning of safety rules. Ten safety rules were depicted using an animated cartoon, with a humorous and violent genres. A number of one-hundred-twenty preschool children, ages four to five, sixty coming from private schools and sixty from public schools, participated in the study. Results showed that (1) the violent proved more effective than the humorous genre in the preschool children's learning of safety rules (2) type of school presented a significant difference in their mean scores. Data also revealed that (3) there was an interaction effect between the type of school and the genre specifically the violent-public condition In terms of memory retention of learned safety rules, (4) children were able to retain the learned Safety Rules.