A study on the effects of video billboards on the visual processing of drivers

• Main Authors: Co, Angelique D., Co, Faustine W., Limpo, Jose Alfonso T.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Traffic accidents; Billboards; Motor vehicle drivers; Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9329
• Institution: De La Salle University

Vehicular accidents are the fifth leading cause of death in the Philippines, majority of which are caused by driver error. Driving errors are defined as the resulting wrong action of by the wrong guidance and stabilization driving decisions. These necessary abilities for the task of driving rely hea...