Consumer preferences and market segments for 1.3-liter cars in Davao City, Philippines: An application of conjoint analysis as a predictive technique

• Main Author: Cruz, Marvin M.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Consumers' preferences; Brand choice; Market segmentation; Conjoint analysis (Marketing); Automobiles; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/45; https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1044/viewcontent/CDTG003774_P.pdf
• Institution: De La Salle University

The study made use of conjoint analysis as a predictive technique in marketing research. It highlighted the use of the technique in analyzing consumer preferences for new 1.3-liter passenger cars in Davao City, Philippines and in segmenting the City’s market for these products. Specifically, the stu...